Every marketer stresses on the need to find your niche, which helps you to discover and grow your audience/community. The more skilled you are and the rarer your skillset is, the likelier you will be to succeed.
Chris Wong writes about exploring — following a new interest and taking a risk — versus exploiting — sticking to something you know will succeed. David Perell wrote about the personal monopoly, and I even saved a copy of the worksheet.
“The way to find your path as a creator is to dance between the two. […] Both stagnation and aimlessness can sap your creative energy.”
“While exclusively exploring or exploiting eventually leads to boredom, dancing between the two is invaluable,” Chris says. “Exploring replenishes your interest and curiosity. Exploiting replenishes your desire for mastery. And this dance creates meaning — you’re always either going deeper into something you enjoy or following your curiosity in trying new things.”
Chris Wong makes a great point about “the pitfalls of predictability.”
When creators find something that works and discover they can “game the system” to capture audience and monetize, it turns our social followings into echo chambers that look and sound almost exactly the same. Because they’re exploiting what works.
- Source: Write of Passage Weekly Newsletter, July 13 2023
- Read on Omnivore